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Choosing a skincare line was arguably the most important decision I had to make when opening my studio.

I want the best for your skin and to stand behind the recommendations I make. That means I need to carry a line of products I’m willing to use myself every day. I will never use a product on a client I haven’t used on myself first.

Sorella Apothecary is a  professional line combining potent botanicals + clinically-proven science-backed ingredients, with skin barrier health at the center of everything. Healthy skin starts with a healthy barrier— and every Sorella formula is designed with that in mind. Repairing your barrier might just be the fresh start you need.

We need to talk about ingredients. As a consumer, there are more choices in skincare than ever before and everyone is trying to convince you that they are the best to sell you products and get you to spend money. A lot of this is accomplished with buzzwords, emotional marketing, 12 step routines, and dodging the truth about what’s really in a product. I chose Sorella above all else for their transparency. They go further than most brands to give you the absolute truth.

They don’t hide behind words with no real meaning like “clean” or “natural”. They don’t swap out water for organic aloe vera juice just to claim “organic”. They don’t disguise things from you by claiming formulations are “proprietary”. They give you the whole truth so that you and I can make the best decisions for your lifestyle and your skin. No B.S. — just high-performance, barrier-loving ingredients.

That's Sorella— Effective, luxurious, and ingredient-transparent. I can't wait for you to experience it. They have earned a permanent place in my daily ritual.

One other important reason I chose to work with Sorella is the way they treat the estheticians who use their products. They focus on small, independent estheticians like me. Their policies, products, and internal support are more than I could ever have hoped for. They are woman-owned and support many other small woman-owned businesses. They are behind my success and helping me grow.